What is Mailchimp?

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Mailchimp is a tool in the Email Marketing category of a tech stack.

Who uses Mailchimp?

7601 companies reportedly use Mailchimp in their tech stacks, including Tech Stack , Glovo , and Razorpay .

13452 developers on StackShare have stated that they use Mailchimp .

Mailchimp Integrations

Slack , Shopify , Zendesk , Mixpanel , and Intercom are some of the popular tools that integrate with Mailchimp . Here's a list of all 195 tools that integrate with Mailchimp .
Pros of Mailchimp
Smooth setup & ui
Mailing list
Robust e-mail creation
Integrates with a lot of external services
Custom templates
Free tier
Great api
Great UI
A/B Testing Subject Lines
Broad feature set
Subscriber Analytics
Great interface. The standard for email marketing
Great documentation
Mandrill integration
Best deliverability; helps you be the good guy
Facebook Integration
Embedded signup forms
Great logo
Landing pages
Decisions about Mailchimp

Here are some stack decisions, common use cases and reviews by companies and developers who chose Mailchimp in their tech stack.

Needs advice
Mailchimp Mailchimp
MailerSend MailerSend

Does anyone else hate Twilio SendGrid 's UI for creating emails? I love MailerSend but I can't recreate the same email styles in both and I want to keep them in sync. Thinking about Mailchimp ..

See more
Needs advice
Mailchimp Mailchimp
Mandrill Mandrill

Hi, I've noticed my Mandrill emails are being received fine but my Mailchimp emails, about 75% are going into junk mail. I was wondering is it possible I have missed some sort of integration or can I send my Mailchimp marketing emails via mandrill?

Need help to somehow reduce the number of my emails going into junk mail, can someone help?

See more
Needs advice
Amazon SES Amazon SES
Mailchimp Mailchimp

I would like to know how I can implement a transactional email, or if it is possible to do so, like Mailchimp , using Amazon SES . I want to have the flexibility of creating emails like MailChimp, with a bulk email sending capability. Is it as simple with AWS SES as it is with MailChimp? If so, then how can I implement that for my own product? Thanks!

See more
Deep Shah
Software Engineer at Amazon · | 6 upvotes · 293K views

I only know Java and so thinking of building a web application in the following order. I need some help on what alternatives I can choose. Open to replace components, services, or infrastructure.

  • Frontend: AngularJS , Bootstrap
  • Web Framework: Spring Boot
  • Database: Amazon DynamoDB
  • Authentication: Auth0
  • Deployment: Amazon EC2 Container Service
  • Local Testing: Docker
  • Marketing: Mailchimp (Separately Export from Auth0)
  • Website Domain: GoDaddy
  • Routing: Amazon Route 53

PS: Open to exploring options of going completely native ( AWS Lambda , AWS Security but have to learn all)

See more


I am in the process of building a mobile application and releasing it to the AppStore. Currently, we're in a TestFlight Beta with ~ 1500 users with a front-end only native iOS app. Before releasing it to production, we would like to add the following functionalities:

  1. User email authentication

  2. Being able to store and synchronise individual user's data ( generated while interacting with the app each day -> "user session" ) between various devices

  3. Having user session data ( anonymized ) available for an admin via a visual interface for querying, generating insights

  4. Simple crud interface for remote configs

  5. a/b testing

  6. GDPR requirements ( e.g. workflows for removing or exporting user data, ideally a way to keep the anonymized data too )

  7. Integration with 3rd party services like Mailchimp or Mixpanel ( which we already use, data is sent directly from the app )

Would appreciate any help with finding the right solution for this case given:

  1. Costs (we don't expect large media files storage)

  2. Flexibility to add new features related to the backend in the future

  3. Infra setup and maintenance

What I've been thinking so far was one of: 1. BaaS AWS/ Firebase 2. Custom backend with PostgreSQL 3. PaaS of a Realm type (mobile app already uses Realm for local persistence)


See more
Needs advice
Tray.io Tray.io
Zapier Zapier

Hey! We are Raisegiving, a payments platform geared towards helping nonprofits raise money and manage donors. We are looking to give our Users (Admins of nonprofits) the ability to integrate their Raisegiving account with other tools such as Mailchimp and QuickBooks .

Examples of desired use cases:

  • Users should be able to sync Raisegiving audience with their Mailchimp audience, trigger the creation of a new Mailchimp audience based on data from their Raisegiving account.
  • Donations made on our platform should sync with users Quickbooks account.

Does anyone have any helpful insights into the pros and cons of Tray.io vs Zapier ?

See more

Blog Posts

GitHub MySQL Slack + 44

Mailchimp 's Features

  • Facebook Integration
  • AutoConnect Templates
  • Full Featured API
  • Subscriber Analytics
  • MailChimp Mobile
  • Email Templates
  • Template Language
  • Drag-and-Drop Editor
  • Multi-user Accounts
  • Autoresponders
  • Co-branding
  • Custom Forms
  • Data Security and Privacy
  • Email Delivery
  • Groups
  • Image and File Hosting
  • List Management
  • Segmentation
  • Service and Support
  • Subscriber Preferences
  • Delivery Doctor
  • Geolocation
  • Inbox Inspector
  • Merge Tags
  • RSS-to-email
  • Campaign Archives
  • Comments
  • Social Sharing
  • Reports Overview
  • Social Stats
  • A/B Split Testing
  • List Dashboard

Mailchimp Alternatives & Comparisons

What are some alternatives to Mailchimp ?
Twilio SendGrid
Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
Campaign Monitor
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.
See all alternatives

Mailchimp 's Followers
11490 developers follow Mailchimp to keep up with related blogs and decisions.